Every Story is a Science Story

The concept behind Scientific American’s 2022 subscription campaign animation, was about the hidden scientific nature of reality. In everything, there is a scientific angle of interpretation that helps people understand their surroundings with greater meaning. A figure gazes ahead toward the viewer, while a sea of phones cascades downward slowly, unveiling a universe of moving science icons. The ads gained 2,008,407 impressions, and generated 152,881 link clicks, leading to a CTR rate of 7.61% while the industry average for 2021 hovered around 1-2%.

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